One of the biggest changes in the U.S. incentive and rewards business over the past decade is the growth of the specialized wholesalers and fulfillment companies that now represent or support many of the leading brands in the marketplace. In a trend accelerated by the 2008 recession, some brands have outsourced aspects of distribution in this field to organizations that focus on the leading incentive, recognition, loyalty and incentive travel/event marketing firms that use non-cash rewards. Links Unlimited, based in Cincinnati, has clearly benefited from this trend....

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